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Design Systems Advocate, Jina Anne

Portrait of Jina Anne

I’m a design systems advocate living in the East Bay of the San Francisco Bay Area. I’m a designer who codes and “no-codes.”


I enjoy design systems, tools, and processes. More importantly, I like looking at ways to improve collaboration and improving communication; I love community and people. It’s why I love design systems in the first place. Because design systems are for people.

Design systems are for people

  • Be open, inclusive, and community-driven. Open source. Share what you learn.
  • “There is no design system”. 😜 Or, rather than only focusing on the artifact (a style guide website, UI Kit, pattern library, etc) — see Design Systems is a continuous way of thinking & working.
  • Technology stacks and tools come and go. Be agnostically-minded and future-proof.

Design Systems are a shared ownership

  • Anyone should be empowered to contribute to design systems.
  • Close gaps (rather than simply bridging them).
  • Design Systems are more successful with cross-functional skills represented.
  • Avoid silos.

Hybrids have a place in design systems

  • There is no need to “bucket” someone to focus only on design or only on engineering. Let people shine by using their diverse range of skills.
  • The “design” in design systems is to solve problems for the overall experience. Everyone impacts that.
  • Designers who code and coders who design are able to show their work in exciting ways. Let’s embrace that.

Show. Don’t tell.

  • To get buy-in, don’t just talk about potential. Show examples and concepts. Prove it with visible outcomes and incremental progress.
  • Rather than aiming for massive impact that takes awhile, focus on the incremental wins. The smaller success stories cultivate adoption faster.
  • Share the vision with everyone.


Upcoming Events

No events are scheduled.

Invite me to speak

I love speaking at conferences! If you would like to invite me to speak at your event, please review the following details.

  • I only speak at conferences that have an actionable and enforced Code of Conduct.
  • I require travel expenses to be covered by the event. I prefer doing this as a reimbursement so that I can book my own travel.
  • I require an honorarium (speaking fee). If you are a non-profit, we can discuss terms to make the engagement possible.
  • When contacting me, please let me know what actions you are taking to ensure a diverse and inclusive event.